|Article by Ernan Roman
Featured on CustomerThink.com
Given the need for speed and agility, a critical priority for marketers is to reevaluate your current marketing strategies to determine if they are achieving two key objectives; competitively differentiating your brand and engaging customers across the multichannel mix.
- Empowering the buyer to become an active participant in their experience
- Increasing relevance
- Increasing differentiation and engagement
- Solving problems and needs.