Please join me for a book signing on Tuesday, October 12 from 1:00-3:00 in the Exhibit Hall at the DMA Resource Center, Booth #1126.
I would like to thank my publisher, McGraw-Hill, and numerous colleagues for their invaluable help during an intense 8-month research and writing process.
If there’s one central theme in Voice of the Customer Marketing, it’s this: Given the whirlwind of new technology and communications options, there is only one constant: the customer. Traditional “Spray and Pray” media blast strategies no longer work. The only strategies which achieve consistent double digit increases in response and revenue have been those which engage the Voice of the Customer and use these insights to develop opt-in driven multi-channel strategies.
Here’s a sample of the advance book reviews:
“Ernan is a leading expert in creating disciplined Voice of Customer–driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book.”
--Fred Neil, Global Head of CRM, Dell
“This is the definitive playbook for this new customer-driven era.”
--Frank Eliason, Senior Director, National Customer Operations, Comcast
“Who can pass up double-digit increases in response and sales? Ernan’s book shows you how to transform your marketing based on his Voice of Customer–driven marketing process.”
--Joseph J. Incandela, CEO, HMS National
“If you want to learn how to make real connections with customers, read this book. Business is no longer about blasting messages to passive consumers; it’s about creating engaging relationships with the fans and evangelists that already love you and finding ways for them to connect with others. Listen to Ernan Roman!”
--Blake Mycoskie, Founder & Chief Shoe Giver, TOMS Shoes
“Having worked with Ernan over the past 12 years, I’ve seen firsthand the effectiveness of his VOC-driven multichannel marketing process. His strategies have enabled us to engage our customers and deliver exactly what they want. This has driven double-digit growth for our company.”
--Guy Berger, President, Palms Trading Company
